Personal care.

Shower foam, shampoo foam, and hand foam, but smarter. Because it's not us, but it's you who adds water at home. Thereafter you can enjoy rich and silky foam. That's nice for you and good for the planet.
  • No products unnecessarily filled with water that is already available from your own tap at home.

  • No substances that are harmful to humans and the planet.

  • No compromises when it comes to quality and comfort.

  • No plastic waste thanks to the reusable dispenser.

Intro deal

Choose your favorite dispenser and personal care product and get a second powder refill of your choice for free. In this way, you will enjoy your Wai'Ole moment even more.


Doing good while feeling great.

You believe that personal care products should be good for you and the world. That's why you make conscious choices. You take care of a cleaner planet while indulging in rich and silky foam for your skin, hair, and hands.

Our story

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What others think.

So soft! I love it! I don't want anything else but Wai'Ole.

Els (via Facebook)

I have ordered Sensitive Hand Foam and Moisture Shower Foam, including the dispenser. My order has been delivered fast, it is easy to prepare, the smell is great and my hands are really very soft!

Sharon (via Trustpilot)

I really like the foam which is so easy to prepare. The beautifully designed dispenser is a real eye-catcher in my bathroom.

Eugenie (via Trustpilot)

I have bought the starterkit with Hand Foam. My order has been delivered fast and neat. The products are beautiful. The soap is a foam, so a little different than you are used to, but it is very nice. The preparation manual is very clear and the water line indicator on the dispenser comes in very handy. I am happy!

Anne (via Trustpilot)

Why has this not been invented earlier? Such a great idea!

Sophie (via Instagram)

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